More than just a physical location, your business embodies the experiences and perceptions of your customers. Your logo brand identity should not only be visually appealing but also memorable, as it often forms new customers first impressions. Your logo and brand identity have the power to attract or repel customers, influencing their decision to invest time in your business.
What is logo brand identity?
A logo brand identity includes visual assets like colors, fonts, photography, and symbols specific to a business. It is a visual package that represents the business, being memorable, consistent, and visually appealing.
Basic brand terms:
Brand: How customers perceive your business
Brand Identity: A package of visual assets that contain your business brand
Logo: A singular (or multiple) visual icon or combination of text that identifies a business, company or organisation
Benefits of a good logo brand identity
Increase brand recgonition. In a shopping center, numerous cafes are present you may even refer to your local cafe "the one next to big w". A great example of good branding is Starbucks you may remember the logo or colour starbucks stands out and has a strong recognition. You want to be memorable and stand out it will not only retain current customers but you will gain new.
Build customer loyalty. As customers are more educated in branding and how large companies logos are worth billions (nike swoosh). This makes customers subconciously perceive your business more professional and better quality with just a good brand identity and are likely to invest into your business over another business that has not done the same due diligence.
Keep your business versatile. As your business grows you will need flexibility and growth with your brand. You may expand your business through digital or print and having your brand foundations solidified means you will not be lost in creating new designs. It keeps you flexible and it also means you can push out designs quickly while keeping consistent.
Investing in your brand
Brand identity is a complex undertaking and can be overwhelming on your own, this is why hiring a professional will help you out create an identity. A logo brand designer will create multiple logos, ensure that the colour palette is consistent example: printing your logo colour on a flyer and print out a large signage is all the same.
A good brand identity will increased profit, loyalty and most importantly stand out from other businesses.
Need to speak to a designer? Contact Hija Design today
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